Green is everywhere. It is the color of nature and the environmental movement. Corporate logos are sprouting up in green. The color green is at the beginning of a long fashion cycle, according to the Color Association of America, and we’ll be seeing a lot more it in fashion and design in the coming seasons.
Green was a major color theme at many of the New York runway shows for fall 2008, for both men and women. The Pantone Color Institute, a color analysis company surveying designers about color choices each season, calls green one of the top five colors of the coming season.
A main reason for this trend is the eco-friendly movement. Green conveys a sense of good deeds, honesty and authenticity. The color is also advancing from its past notion of “hippie chic” onto an upscale movement with a more luxurious feel. Green fabrics such as organic cotton and bamboo are blanketing local retailers even though they often carry a heftier price tag.
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